Work

Home Slice Pizza Media Plan

This past semester in my Media Planning class we were assigned a semester-long group project creating a media plan for Home Slice Pizza, a local pizza joint in Austin, TX expanding to Springfield, MO. Part 1 focused on planning research and insights while part 2 focused on recommendations and logistics. Part 3 consisted of a… Continue reading Home Slice Pizza Media Plan

Advertisements

MEDIA ADVISORY: No Happy Ending: A Lecture on Child Immigrants

MEDIA ADVISORY: No Happy Ending: A Lecture on Child Immigrants WHEN: 5:30 p.m. — 7 p.m., Oct. 26 WHERE: Belo Center for New Media (BMC) 1.202 AUSTIN, Texas –– Assistant professor at Hofstra University and award winning Mexican author Valeria Luiselli, is to lead a lecture discussing her latest book “Tell Me How it Ends:… Continue reading MEDIA ADVISORY: No Happy Ending: A Lecture on Child Immigrants

Guest Lecturer Reveals How to Create Shareable Content

On Thursday, Sept. 28, guest lecturer J.B. Bird, director of Media Relations and Digital Newsroom at the University of Texas, discussed the importance of creating shareable content that reaches alumni, donors, and prospective students of UT. J.B. Bird discussed with PR348 class an overview of how UT’s media relations department in the digital newsroom creates… Continue reading Guest Lecturer Reveals How to Create Shareable Content

Producer for the Texas Standard Discusses Appealing to Journalists

AUSTIN, TX – Joy Diaz, producer and reporter for the Texas Standard, shared with PR317 students some tips on working with journalists on Nov. 16 at the Jesse H. Jones Communication Center. Diaz opened the guest lecture by sharing a struggle she often faced as a journalist working with public relations specialists. “Tell me, how… Continue reading Producer for the Texas Standard Discusses Appealing to Journalists

UT Innovation Director and Senior Lecturer Discusses Keys to Success

AUSTIN, TX – Robert Quigley, senior lecturer and innovation director at the University of Texas, discussed with Moody students how he succeeded as a journalist and what steps students can take to advance their own careers on Oct. 19 at Belo Center for New Media. Quigley opened the lecture by sharing how failing physics was… Continue reading UT Innovation Director and Senior Lecturer Discusses Keys to Success

Everyday People Become Newest Brand Ambassadors

Upon refreshing your Instagram feed, many posts start with the ever so present #ad. But do consumers really believe a celebrity who pushes a product and claims to love it so much? When Kim Kardashian gets paid up to $500,000 to promote a brand on Instagram, does she truly value the product? It’s no surprise… Continue reading Everyday People Become Newest Brand Ambassadors

A Degree Doesn’t Guarantee a Job after College

Landing a job after graduation is more of a dream than a reality. It’s an expectation that a resume should be richly decorated with campus involvement and internships by the time graduation rolls around. Sadly, employers don’t care that you spent twelve hours studying at the Perry –Castañaeda Library to receive an A on an… Continue reading A Degree Doesn’t Guarantee a Job after College